The Global State of Shared Space

Few sectors of the global travel industry have experienced such profound change over the past decade as vacation rentals and private accommodation. Since its first of several landmark studies^[1] of the sector going back to 2008, Phocuswright has charted the course of one of the most dynamic and fastest growing travel categories. While much attention has gone to the rise of vacation homes and other private rentals, an often overlooked subset of this growing world of private rentals is shared space accommodation, the rental of rooms or shared space within a private home or apartment.

The Global State of Shared Space, a 25-page report sponsored by Homestay.com, delves into this understudied subset of private accommodation. Based on a global consumer survey of more than 8,000 travelers across eight major travel markets and a series of interviews with select companies involved in shared space accommodation, online travel distribution and related industry sectors such as educational and affinity travel, The Global State of Shared Space takes an in-depth look at the shared space accommodation sector, covering:

• The size and opportunity of shared space accommodations
• Key trends among travelers who stay in shared space
• Key characteristics of the type of travel and trips that include shared space stays
• How shared space accommodations do – and do not – fit into the global travel distribution ecosystem
• The role of hosts in the shared space experience and the host-guest dynamic for online marketplaces
• The role of important related industry sectors such as educational travel, and how those sectors may change as homestays and shared space renting move online
• Essential consumer analysis and segmentation across shared space renters from Australia, the U.S., U.K., France, Germany, Russia, Brazil and China

^[1]Phocuswright Publications:
U.S. Vacation Rental Landscape: Poised for Change, 2008
European Vacation Rental Marketplace:2011-2013
U.S. Vacation Rentals 2009-2014
Share This! Europe: Private Accommodation and the New Rental Traveler, 2015