Private Accommodation in Europe: A Market Transformation

Vacation rentals have long been part of the leisure travel lodging landscape – but what was just a nascent online environment a few years ago has grown into a critical market for any private accommodation players. Europe is now the largest regional market for private rental accommodations with many well-known brands. Younger travelers are impacting the industry the most; in France and the U.K., more than two in five travelers under 35 rented a home or space in a private home for leisure travel over the past year. And these younger renters are far more likely to arrange their rental online, as the digital transformation of the segment becomes more complete. 

In order to understand this quickly evolving travel trend, it's important to base your strategy on consumer patterns and rigorous analysis. The upcoming Special Project, Private Accommodation in Europe, provides research and analysis on what drives these travelers, key trends in traveler behavior, consideration of rentals versus traditional accommodation, as well as channels and devices used for booking.

Sponsor this Special Project and gain insight into the rapidly growing private accommodations segment in Europe.

Sponsors will learn:

• The size of the European private accommodations market, including forecasts through 2018, in terms of supply, demand, point of sale and revenue
• The present and future structure of the private accommodation industry landscape
• Traveler attitudes, satisfaction and intention across the search-shop-buy-experience process, including how and why travelers choose private accommodation
• Key psychographics like technology adoption, importance of travel to lifestyle and travel style

Choose The Sponsorship That Supports Your Organization's Objectives

Select the sponsorship that best suits your organization’s goals. Deliverables can include (depending on sponsorship level):

• Input into the project
• Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
• Segmentation analysis
• Custom questions
• Analyst presentation via private Webinar
• Branding and publicity acknowledgement and rights
• PDF copy of the summary report

Design Your Own Sponsorship Package

Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email