Germany Consumer Travel 2021
- Published:
- November 2021
- Research Type:
- Report
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages
- Regions:
- Europe
Summary
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer behavior worldwide. Across Europe, travel segments contracted sharply in 2020, in stark contrast with the expansive growth experienced in previous years. Leisure travelers took fewer trips and average household travel spend declined significantly, though trip type, purchases and attitudes often varied by traveler demographic.
In Germany, travel remains a top priority for consumers, though travelers have grown to expect certain assurances and safety protocols to be in place throughout the trip life cycle. This report, based on a comprehensive survey of past German travelers and those who planned to travel in 2021, explores German consumers’ trip-planning and purchasing behavior, including the impact of the pandemic on their 2020 travel and their attitudes toward travel in 2021 and beyond. Also in this series:
Also in this series:
