Global Mobile Market Sizing: Focus on U.S., APAC and Europe

Summary

Mobile is rapidly becoming the de facto method of accessing the Internet around the globe. Correspondingly, travelers across the world are using their mobile devices to book travel on a steadily increasing basis. But the appetite of travelers to book on mobile varies greatly by region and by country, and some of the places where booking on mobile is most prominent may come as a surprise.

This report highlights the status and projected growth of mobile bookings in the leisure/unmanaged business travel markets where Phocuswright has collected data across the U.S., Asia Pacific (APAC)  and Europe. Estimates and projections for the APAC market include China, India and Japan only, collectively referred to as the APAC Big 3 throughout this article. European market figures are based on 15 European Union countries (the EU15) plus Switzerland and Norway.

Purchase today for a concise snapshot of the global state of travel booking on mobile devices, including historical sizing of individual markets and projected growth through 2020.