Research Insights
Europeans Lose Hesitancy Towards Mobile Bookings
Europeans Lose Hesitancy Towards Mobile Bookings
- Published:
- September 2015
- Analyst:
- Marcello Gasdia
As smartphone ownership tops out at 90% and tablet users multiply, and software companies continue to make operating systems more powerful, smoother and faster, mobile devices have become a crucial part of how European consumers search, shop and book travel online. According to a new Phocuswright report, mobile has made an enormous impact on travel distribution in France, Germany and the U.K.
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Purchase Phocuswright's European Traveler Technology Survey 2015 to navigate the rapid changes in traveler technology and behavior in France, Germany and the U.K.