PhoCusWright@ITB 2008

A record number of people attended PhoCusWright@ITB and the Bloggers Summit in Berlin on March 5-6!

For those that were able to join us, we sincerely hope that it met your expectations. To view the speaker presentations, please refer to page one of your conference playbill.

For those that could not attend, we look forward to seeing you next year on March 5.

March 6, 2008 • Berlin Exhibition Grounds • Berlin, Germany

SUCCESS IN TRAVEL E- BUSINESS
Dedicate a day during the ITB Conference in Berlin to building your knowledge and contacts for the e-commerce side of your business.

The ongoing potential and impact of technology on global travel distribution is so significant that this year’s PhoCusWright@ITB conference will be dedicated to a confluence of forces: technology and business. A collection of keynote addresses, talkback roundtables, case studies, exclusive interviews, "Five Minutes of Fame" and point/counterpoints will cover the important trends and necessary insights that surround the theme “Success in Travel E-Business.”

On Thursday, March 6, 2008, PhoCusWright will once again produce a conference-in-a-conference in conjunction with The International Tourism Exchange, ITB Berlin. This special event, PhoCusWright@ITB, offers unique features of distinct benefit to delegates, sponsors and speakers: a pioneering program designed by PhoCusWright's analysts and produced with our high standards along with an unusual community setting within ITB Berlin where like-minded people can interact.

More information about ITB Berlin is available.

WHY ATTEND?
Attending PhoCusWright@ITB affords a rare opportunity to gain insight into simplifying the complex world of travel technology and exploiting industry dynamics for competitive advantage.

Getting technology right is mission critical to travel, tourism and hospitality success. Conference highlights include:

Meet the European OTA heads in a candid executive roundtable.
Compare and contrast Google's and Yahoo's very important travel strategies.
Re-Inventing the Holiday Booking. How a Low Cost Carrier plans to succeed in the tour operator market.
CEO interviews: PhoCusWright's Philip Wolf goes one-on-one with key influencers (including José Antonio Tazón, President and CEO, Amadeus IT Group S.A. and Tina Fitch, CEO, EzRez Software Inc.) to provide a critical insider's perspective.
Understand the evolution of metasearch and how it can influence your business.
An up-close look at a hotelier’s current e-business strategy.
Travel 2.0 implications and the changing role of the GDSs.
Case studies: Virtual realty, Travel 3.0, next-generation mobile applications for travel, social networking sites go mass market.
Five Minutes of Fame: travel industry start-up CEOs present executive summaries of their compelling business cases.

The program calls for speakers to explain travel technology in business terms for business people. Sales, marketing and business development professionals in the travel, tourism and hospitality industry will learn how to leverage advancements in technology for revenue gains, margin improvements and operational efficiencies. The conference theme, "Success in Travel E-Business," makes travel technology relevant for everybody! PhoCusWright@ITB allows attendees to take refuge from the hectic and sometimes over-stimulating ITB experience.

EXPECTATIONS ARE ENORMOUS
All conventions are the same, right? WRONG! Not even close.

At PhoCusWright, we know what it takes to create a unique convention in an industry mired in a "sea of same." For PhoCusWright@ITB, this special day will be dedicated to "Success in Travel E-Business," making travel technology relevant for everybody. PhoCusWright analysts run the show as a live, real-time research project. We leverage our expertise and interviewing skills to uncover truths, probe for clarity and reject sales pitches. The audience is fully engaged as well, questioning speakers and challenging them to provide meaningful answers. PhoCusWright’s research experience and acumen make for hallmark travel industry events.

Fresh ideas, expansive thinking, incredible energy and uncommon community will prevail. We look forward to you joining your peers and other global leaders in travel technology on March 6, 2008 at PhoCusWright@ITB in Berlin.

THE PHOCUSWRIGHT BLOGGERS SUMMIT (March 5-6, 2008)
PhoCusWright welcomes the blogging community to The PhoCusWright Bloggers Summit@ITB Berlin. We are currently taking applications for qualified travel industry bloggers to participate in this exciting opportunity and program. More Information >>

PROGRAM | SPEAKERS | THE PHOCUSWRIGHT BLOGGERS SUMMIT | REGISTER

Should you have questions, please contact us at +49 211 989 2558 or +1 860 350-4084 x500.

For Sponsorship / Exhibition Information, please contact Cathy Plummer:
email or +1 860 350-4084 x260.

Interested in speaking at PhoCusWright@ITB 2008? More Information