PhoCusWright FYI

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By Philip C. Wolf, President and CEO, PhoCusWright Inc.

The successful theme of last year's PhoCusWright Conference, "Braving the Long Tail," and "Travel 2.0 Confronts the Establishment" the year before, set the stage for the storm that is now brewing in the online travel space. The theme of this year's Center Stage at The PhoCusWright Conference is "The Perfect Storm: Search, Shop, Buy." We will cast a Hollywood-sized spotlight on three dynamic forces in online travel that are combining to impact our industry in unprecedented ways.

This Perfect Storm summarizes that the global travel distribution landscape is a free-for-all like never before. Strategies must be recalibrated to account for a complete makeover of roles on the industry's value chain. Excellent leadership in our industry is defined by those who actually fuel the storm, and in turn their own cause, by aligning their businesses with the contributing forces.

Read more about this digital Perfect Storm that holds great promise for travel, tourism and hospitality. Register for Center Stage at The PhoCusWright Conference to explore how to ride the waves and catch the wind and the rising tide.