US $750.00
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The PhoCusWright Business Travel Trends Survey Third Edition
September 2008 US $750 CA $928 £497 €595
For years, travel policy and preferred supplier programs have exclusively guided what and how employees purchase corporate travel. In other words, the corporation or travel policy has been the dog and the traveler the tail. But with almost half of all managed business travel being purchased online, rising fuel prices limiting travel options, a slowing domestic economy causing budget shifts and companies strategically re-evaluating spend, the market has turned. Corporations now need to view business travel through the eyes of the traveler and recognize the more pivotal role travelers play in the success of a travel program.
Table of Contents
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Focusing on the Business Travel Customer
Key Business Issues Force Corporate Travel Paradigm Shifts
Travel-Focused Buying
Leisure Travel Purchase Method
Shopping Seeps Into Business Travel as Search Becomes More Relevant
Methodology