Special Projects
Elevate your industry standing
Our multi-client sponsored research projects dive deep into the most important topics impacting the global travel, tourism and hospitality industry.
By partnering with Phocuswright, your company gains exclusive, unpublished insights that not only propel your strategic decisions but also elevate your standing as an industry leader.
Learn more
Benefits
Sponsorship Levels & Deliverables
Special Project Add-Ons
Stages
Upcoming Special Projects
Lead the way in providing influential social content and marketing: Sponsor pivotal research to elevate your industry standing.
Canada Travel Market
As we enter 2023 having left the pandemic behind and facing new economic headwinds, Phocuswright is revisiting the Canadian travel landscape to explore and project the size of the market, examine distribution dynamics and delve into consumer behavior as traditional preferences and habits evolve.
Ad Effectiveness Studies for Destinations
Phocuswright surveys consumers to explore the impact of your creative, the reach, targeting, recency and context across media to determine if your campaigns are hitting the mark with target audiences.
U.S. Travel Agency Landscape 2024
U.S. Travel Agency Landscape 2024 A Phocuswright Special Project in Partnership with Travel Weekly true 8102 This study aims to establish a current "state of the industry" for the travel agency community by comparing the current state of booking volumes and business mix, marketing methods,
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U.S. Short-Term Rentals
Suppliers and distributors are grappling with much more competition since the pandemic, shifting consumer tastes and constant changes in regulation. Have professionalized PMs really perfected the management process, or is there still a long way to go? Which players will flourish in the new normal?
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Traveler Technology 2024
This updated Travel Technology study will measure U.S. online travelers’ usage and perceptions of cutting-edge technology including generative AI, virtual and augmented reality, the Internet of Things, digital identity and robotics. It will aim to understand travelers’ satisfactions and concerns with the increasingly common technology used in planning, booking and experiencing travel today.
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Shifting Slopes: Navigating the Future of Mountain Travel
Phocuswright and Inntopia are partnering on a groundbreaking project aimed at uncovering the latest trends, behaviors, and preferences of snow activity (skiing, snowboarding, tubing, etc.) and mountain travelers, providing invaluable insights for businesses and organizations serving the ski and summer markets.
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U.S. Corporate Travel Market Sizing & Trends 2024: Insights and Outlook
Demonstrate leadership in your segment while gaining access to an updated study on the U.S. corporate travel landscape, focusing on current market sizing, evolving trends, and future projections.
Do you have a topic you'd like us to explore? Please share it with our team.
Projects in the Field
Completed Projects
The project might be complete, but you can still gain access to the large amount of in-depth data we collected during the course of research.
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Special Project Benefits
Elevate your industry standing
Sponsors receive early access to deep data, valuable project assets and more:
- Brand recognition and promotional rights
- Thought leadership recognition
- Understanding of investments in growing regions, segments or technologies
- Identification of potential partners
- Information on upcoming trends
- Increased market visibility
- Access to data and insight for future strategies
Special Project Sponsorship Levels
| Sponsor Benefits | Gold | Platinum |
|---|---|---|
| Sponsor call to provide key points of interest | ||
| Findings and analysis delivered as in-depth slide deck | ||
| PDF copy of summary report* that can be shared internally | ||
| Analyst presentation of research findings via group webinar | Group | Private |
| One personalized, 30-minute Q&A session with analysts | ||
| Preferred branding in Phocuswright report | ||
| Two custom survey questions |
* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set.
** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.
Add-On Deliverables
| Phocuswright Analyst Webinar Participation | |
| Co-branded White Paper | |
| Co-branded Infographic (up to 3 total across all sponsors) | |
| Speaking Engagement (based on analyst availability; travel expenses paid for by client) | |
| Co-Sponsored PhocusWire Editorial Webinar | |
| Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required) |
Special Project Stages
NOTE: Timelines above are general – specific project timelines may vary.
Learn More About Special Projects
We look forward to speaking with you about how special projects can benefit your company.
Contact us for more information: