A Phocuswright Special Project
Shifting Slopes: Navigating the Future of Mountain Travel
Lead the way in understanding the latest trends, behaviors, and preferences of snow activity and mountain travelers
Contact us about becoming a sponsor: sales@phocuswright.com
In partnership with:
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/dme2eJlPLA/inntopialogo_color-2084x1042.jpg)
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/fOGuxj3VDw/cover-1920x1080.png)
Sponsor pivotal research to elevate your industry standing
Mountain travel is evolving rapidly
Phocuswright and Inntopia are partnering on a groundbreaking project aimed at uncovering the latest trends, behaviors, and preferences of snow activity (skiing, snowboarding, tubing, etc.) and mountain travelers. This study will provide invaluable insights for businesses and organizations serving the ski and summer markets, focusing on how to better cater to the modern ski traveler's needs, as well as how mountain destinations can better tailor their approaches to meet the needs of these travelers, summer and winter.
⬇️ Scroll to see Research Objectives, Key Questions to be Addressed and the benefits of sponsoring like getting the data.
Expected highlights for the mountain travel market
Anticipated findings that will be crucial for stakeholders include:
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/EcqDXsOgzm/hike-1920x1080.png)
Research Objectives
On the B2C side
This research will profile skiers and travelers to mountain destinations. It will illuminate their trip planning and booking behaviors, preferences and attitudes, and in-destination behaviors to help businesses and destinations understand and better serve these travelers' needs.
The research will be analyzed by:
- Traveler segments
- NSAA Region
- Summer mountain travelers vs. ski travelers
- Type of snow activities
On the B2B side
Uncover trends in the industry from interviews with suppliers and industry intelligence from Inntopia’s DestiMetrics, Commerce, and Marketing Cloud platforms:
- Occupancy rates
- ADR & Revenue
- Booking characteristics
- Payment method
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/HGfmTsygRy/boots-1920x1080.png)
Key Questions to be Addressed
For B2C side the study will specifically answer:
- Who are ski and mountain travelers and what are their attitudes to ski/snow and mountain trips?
- What are the planning and booking behaviors of ski and mountain travelers?
- What resources are travelers using in the shopping and booking process?
- What are the emerging trends in ski destination preferences and the impact of climate change on decisions?
- How is digital transformation reshaping ski traveler behavior?
- What is the impact of the sustainable and responsible travel practices on ski travelers?
- What role does/could technology have in enhancing the ski travel experience?
What is the role of social media and mobile technology in ski and mountain travel?
For the B2B side, the study will specifically answer:
- What are the lodging booking patterns: booking volume, lead time, length of stay, ADR/price points
- What are the retail spendings patterns: shifts / trends by category?
- What is the status of traditional lodging inventory: volume/inventory, inventory type, use patterns, pipeline assessment?
- What are general trends in the Short-Term Rental Market: inventory, rates, town revenue, regulation?
Click here for full sponsor benefits. Or contact us at sales@phocuswright.com
Phocuswright will work with you to align credible intelligence with your leadership position in mountain travel, while giving you access to proprietary research that assists with strategy, product and marketing positioning.
Through a survey of snow activity and mountain travelers, in-depth interviews with suppliers and key mountain stakeholders, resort property aggregate data and key lodging metrics, this research study will push your company to the forefront of analyzing and translating consumer behavior and trends in mountain travel.
Email us at sales@phocuswright.com
In partnership with:
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/erlZtaL5eA/inntopialogo_color-2084x1042.jpg)
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/OAz1YdzrBw/ski1-1920x1080.png)
Learn more about Phocuswright Special Projects:
Sponsorship levels & deliverables »
Add-on options »
Project timeline »
Design Your Own Sponsorship Package
Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501
Email us: sales@phocuswright.com
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/an2z1jV0fC/pcw_logo_primary_tagline_fc_cs6-1000x275.png)
WEEKLY RESEARCH INSIGHTS
We dig deep to give you the data and trends that drive the travel, tourism and hospitality industry.
Get the latest in travel industry highlights with our free weekly research articles and more. Sign up to get the latest delivered directly to your inbox.
FOR MORE INSIGHTS
See all of Phocuswright's free research insights here.
Sign up to get the latest delivered directly to your inbox.
Open Access Research Subscription
Research is our priority. Our Open Access research subscription puts the world’s most comprehensive library of travel research and data visualization at your fingertips.
Clients have relied on Phocuswright's deep industry knowledge for over 25 years to power great decisions, help justify a pitch, build a strategic plan and elevate any presentation through trusted research and data. When companies and executives reference Phocuswright, they gain the trust of an industry keen on data, trends and analytics.
See the full benefits of an Open Access subscription here.
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/wbl3VWqGqQ/research1-1080x1080.jpg)
Contact Us
For any questions you may have, please call or email us at
📱 +1 860 350-4084
📧 info@phocuswright.com
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/0BMccHWshu/pcw_logo_primary_tag_2col-white_blue_logomark_cs6-3500x1050.png)
About Phocuswright
Events
FAQ
Copyright
Contact Us
Research
News
Privacy & Terms
Press Room
Email Updates
Register for Phocuswright emails about research data, events and more:
A WHOLLY OWNED SUBSIDIARY OF
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/lqUHb9ruCX/ntg-logo-white-1920x400.png)
Copyright © 2023 by Northstar Travel Media LLC. All Rights Reserved. PO Box 760, Sherman, CT 06784 USA | Telephone: +1 201 902-2000
The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Travel Tech Fellowship • Phocuswire • Web In Travel • Inntopia • Retail Travel • Hotel Investment
![](https://sh.northstartravelgroup.com/bzmP7SkBgzB9lLCK/assets/U06NU7FO4z/header2-1920x800.jpg)