Europe Consumer Travel Report 2024 Series
Traveler profile in 5 major European markets
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Insights into traveler behavior can help companies keep their pulse on shifts in consumer behavior, identify ways to differentiate themselves and effectively market to various segments. Phocuswright’s Europe Consumer Travel Report 2024 series provides a snapshot of Europeans’ recent travel behavior and sentiment regarding travel. Based on a survey of European (French, German, Italian, Spanish, British) leisure travelers, this collection of reports provides a comprehensive range of data and analysis on the trip lifecycle of consumers in key European markets.
In this series:
- France Consumer Travel Report 2024
- Germany Consumer Travel Report 2024
- Italy Consumer Travel Report 2024 (coming soon)
- Spain Consumer Travel Report 2024
- U.K. Consumer Travel Report 2024
Here's a look at the last trip profile for travelers in these five markets across Europe.
![](https://sh.northstartravelgroup.com/7v0fpSCK7GByW18b/assets/oJfg1f2AOc/0718-vertical-1920x2549.png)
Travel planning window
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Planning begins:
![](https://sh.northstartravelgroup.com/7v0fpSCK7GByW18b/assets/0Dn5zFdxmv/timeline22-1920x600.png)
3-4 months in advance:🇬🇧
1-4 months in advance: 🇫🇷 🇩🇪 🇮🇹
1-2 months in advance: 🇪🇸
Travel party composition
![](https://sh.northstartravelgroup.com/7v0fpSCK7GByW18b/assets/3iVUWtjQkZ/blue-background-lines-1920x1080.jpg)
![](https://sh.northstartravelgroup.com/7v0fpSCK7GByW18b/assets/RT54fL5CqA/travel-party-composition-1-700x920.png)
Average trip length
![](https://sh.northstartravelgroup.com/7v0fpSCK7GByW18b/assets/3iVUWtjQkZ/blue-background-lines-1920x1080.jpg)
French travelers
Average trip length: 7.8 nights
German travelers
Average trip length: 8.9 nights
Italian travelers
Average trip length: 6.1 nights
Spanish travelers
Average trip length: 6.6 nights
U.K. travelers
Average trip length: 7.7 nights
Phocuswright’s Europe Consumer Travel Report 2024 series provides a snapshot of Europeans’ recent travel behavior and sentiment regarding travel. Based on a survey of European (French, German, Italian, Spanish, British) leisure travelers, this collection of reports provides a comprehensive range of data and analysis on the trip lifecycle of consumers in key European markets.
Key questions answered in this report series include:
- What does the average traveler look like? How many trips do they take per year, where do they go, with whom, for how long, and how much do they spend
- What resources - online and offline - do European travelers use to research, plan and book their trips
- How do preferences differ across age groups?
- How do travelers make decisions about various elements (e.g., air, hotel and activities) of their trips
- What role does social media play in European consumers’ travel planning activities?
- What is the sentiment towards future travel? What changes, if any, do European travelers intend to make regarding their future travel?
Bonus: Phocuswright's SVP of research & product strategy Charuta Fadnis gives a presentation on the state of the European travel market last month at Phocuswright Europe. See how the industry is doing in this overview:
The European travel market is thriving
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