Planning begins:

3-4 months in advance:🇬🇧
1-4 months in advance: 🇫🇷 🇩🇪 🇮🇹
1-2 months in advance: 🇪🇸

Phocuswright’s Europe Consumer Travel Report 2024 series provides a snapshot of Europeans’ recent travel behavior and sentiment regarding travel. Based on a survey of European (French, German, Italian, Spanish, British) leisure travelers, this collection of reports provides a comprehensive range of data and analysis on the trip lifecycle of consumers in key European markets.

Key questions answered in this report series include:

• What does the average traveler look like? How many trips do they take per year, where do they go, with whom, for how long, and how much do they spend
• What resources - online and offline - do European travelers use to research, plan and book their trips
• How do preferences differ across age groups?
• How do travelers make decisions about various elements (e.g., air, hotel and activities) of their trips
• What role does social media play in European consumers’ travel planning activities?
• What is the sentiment towards future travel? What changes, if any, do European travelers intend to make regarding their future travel?

Bonus: Phocuswright's SVP of research & product strategy Charuta Fadnis gives a presentation on the state of the European travel market last month at Phocuswright Europe. See how the industry is doing in this overview:

The European travel market is thriving