Open Access Research Subscription
Research is our priority. Our Open Access research subscription puts the world’s most comprehensive library of travel research and data visualization at your fingertips.
Clients have relied on Phocuswright's deep industry knowledge for over 25 years to power great decisions, help justify a pitch, build a strategic plan and elevate any presentation through trusted research and data. When companies and executives reference Phocuswright, they gain the trust of an industry keen on data, trends and analytics.
The Why
Justify your next business decision Prove your point with trusted analysis and data Validate a new market expansion, product Confirm decisions with confidenceThe How
Enterprise access for all ask questions of our analyst Dedicated customer concierge Data and analysis at your fingertipsThe Tools
Interactive data visualization platforms Market sizing spreadsheets Deep analysis of industry trends Recommended reading and curated collectionsOur Research Includes
Phocal Point
A redesigned experience makes it easier to access and interpret Phocuswright data.
It's all about the data With an updated navigation interface, new dynamic filtering, additional segment and channel breakouts in select markets and rich detailed views of 35+ markets, Phocal Point allows you to create custom interactive charts and view travel data by segment, channel, device, region and country. Our proprietary travel industry market sizing data allows you to look to the future with projections through 2026, and review historical data as far back as 2009.
Data points for market sizing include:
- Market size
- Market share
- Annual change
- Segment share (air, car, hotel and rail)
- Online channel share
- OTA/supplier share
- Desktop/mobile share
- More than 35 regional and global markets
- Conversion into multiple foreign currencies
Power User Profiles
Phocuswright Power Users utilize and leverage Phocuswright research to power great decisions at their companies. Learn how real subscribers are using Open Access to take advantage of Phocuswright's vast research library and data visualization tools.
Open Access Features and Benefits
Your team enjoys company-wide access to our research and data library, analyst expertise, event discounts and more.
- Phocal Point interactive data products
- Market sizing
- Market forecasts
- Analysis and interpretation
- Consumer surveys
- Technology trends
- Startup data
- Insight and commentary
- Industry surveys
- Data collection
- In-depth original reports
- Segment data
- Access to analyst hours
- Event discounts
- Concierge library services
Benefits Tailored to Your Company
Phocuswright works closely with companies in all sectors of the travel industry to provide the research and data needed to make smart business decisions. Explore the Open Access benefits best suited to your company.
Phocuswright’s research on consumer technology, social media, booking tendencies and brand loyalty provides an in-depth look at the consumers you are trying to reach.
- Consumer behavior trends
- Global and regional segment market sizing
- Interactive data platform to create custom charts for use in sales presentations
Our destination coverage includes everything from the activities, attractions and tours that travelers book to how they make their decisions.
- Consumer trends, including key influences, booking patterns and travel behavior
- Research on the tours and activities segment
- Updates and analysis on the impact of private accommodations
Explore More: Open Access Research Subscriptions
Our destination coverage includes everything from the activities, attractions and tours that travelers book to how they make their decisions.
- Consumer trends, including key influences, booking patterns and travel behavior
- Research on the tours and activities segment
- Updates and analysis on the impact of private accommodations