Report Global Traveler Trends 2026

Global Traveler Trends 2026

Published:
May 2026
Research Type:
Article
Segments:
Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
Regions:
Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & Canada

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Summary

Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.

Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!

Topics covered in 2026 include:

  • AI Adoption and Trust (Among U.S. Travelers)
  • The Japanese Traveler Profile

Stay tuned for additional installments throughout the year!

Analysts
Alicia Schmid
Alicia Schmid
Stan Pawlow
Stan Pawlow