Custom Research built for your business
In a competitive industry, having the right insights makes all the difference. Phocuswright’s custom research delivers data and analysis designed around your company’s specific needs.
Our rigorous methodologies provide industry-specific intelligence and deep insights, helping you make strategic decisions with confidence.
Understand how consumers engage with your brand and adapt your strategy.
Benchmark performance against competitors with clear, data-driven insights.
Optimize your launch strategy for a new product, solution, or business.
Strengthen market positioning and refine messaging for impact.
Identify emerging threats and opportunities to stay ahead.
Develop a strategic roadmap for market expansion.
Showcase subject matter expertise as a competitive advantage.
Back your priorities with Phocuswright’s trusted research.
Custom Research Project Methodologies
B2B surveys that deliver real industry intelligence
Understanding executive decision-making requires more than anecdotal feedback. Our B2B surveys capture perspectives from travel leaders worldwide.
- Access 19,000+ travel industry experts, including suppliers, intermediaries, and technology leaders.
- Engage key decision-makers through our partnerships with top travel industry associations.
- Work with Phocuswright analysts to design and execute a survey that delivers the answers you need.
Get credible, industry-backed insights to inform your next move.
Consumer surveys that reveal how travelers think
Understand shifting traveler behavior with research on technology, social media, booking habits, brand loyalty, and more.
- Build a survey sample tailored to your company’s needs.
- Target specific traveler demographics for precise insights.
- Collaborate with Phocuswright’s consumer analysts to design and execute a custom survey.
Focus groups for deeper consumer understanding
Gain firsthand insights into traveler preferences, behaviors, and decision-making through our expertly moderated online and in-person focus groups.
- Targeted recruitment: Access a global network of vetted facilitators and moderators who understand traveler psychology and ensure high-quality participation.
- Trusted partnerships & facilities: Work with top-tier, state-of-the-art venues that prioritize participant comfort and engagement.
- Expert-led discussion design: Our industry specialists craft customized discussion guides to explore even the most nuanced topics with clarity.
- Comprehensive analysis: We apply a rigorous framework to categorize and extract meaningful insights, helping you translate feedback into action.
Understand your audience at a deeper level and refine your strategies with confidence.
Executive interviews for unmatched industry insights
Research goes beyond data—understanding executive perspectives requires deep, one-on-one conversations. Our expert-led interviews uncover critical insights while maintaining full confidentiality.
- Custom objectives: Define unique goals in collaboration with our research experts.
- Targeted access: Leverage Phocuswright’s extensive network of industry decision-makers.
- Actionable analysis: Receive aggregated insights with in-depth interpretation to inform strategy.
Gain direct intelligence from the leaders shaping the travel industry.
Desk research backed by proprietary intelligence
Leverage over 20 years of exclusive data on consumer behavior, market growth, and technology disruption—supported by Phocuswright’s extensive research library.
- Standalone or integrated research: Use insights as a comprehensive report or as part of a larger project.
- Market deep dives: Explore key sectors like the activities market with detailed analysis.
- Global online travel trends: Gain a high-level view of the evolving online travel landscape.
- Consumerbehavior insights: Understand European travelers' purchasing habits and decision-making patterns.
Turn decades of industry intelligence into strategic action.
Custom Research in action
Phocuswright has delivered tailored research for leading travel companies worldwide. Explore some of our past projects across B2B surveys, consumer studies, and focus groups.
B2B surveys
- Measured the independent hotel market’s share within the overall accommodation sector for a global metasearch company.
- Analyzed hostel market trends and size for a leading online travel platform.
- Assessed technology needs and brand perception for a top travel technology provider.
- Examined advertising spend and market trends for a major technology company.
Consumer surveys
- Compared business traveler expectations with ancillary services offered by hotels.
- Measured the impact of advertising on travel to a specific destination.
- Identified key factors influencing accommodation choices.
- Determined the features consumers want from travel suppliers.
- Mapped the path-to-purchase by traveler age and demographics.
Focus groups
- Tracked the leisure traveler’s booking journey across multiple markets.
- Investigated how Chinese travelers choose destinations.
- Explored the needs of the MICE market for a destination marketing organization.
- Analyzed why travel trade professionals prefer certain hotel partners.
- Examined how long-haul travelers perceive and select destinations.
Phocuswright’s research provides the insights travel companies need to make informed, strategic decisions.
Custom Research Project Packages
There are several ways to get the results of your custom project, whether it's a quick rundown of survey responses or an in-depth analysis of each project component.
- Grow your brand
- Detailed results with analysis and research-based recommendations
- Presentation of the results online or in-person with a Phocuswright analyst
- Cross-tabulations of survey results
- Thought leadership products, including white papers, infographics, webinars or live events
Customize Existing Phocuswright Research
Don't need a full-fledged custom research project? We can mine our existing research and put together a customized package to meet your needs.
Custom Survey Questions
Our analysts help you create brand-specific, custom questions to include in Phocuswright's annual consumer surveys for a fraction of the cost of fielding a custom survey.
More DetailsCustom Segment Analysis
Cross-reference survey responses to create customized output for new insights into global travelers and their preferences.
More DetailsLearn More About Custom Research Projects
We look forward to speaking with you about how Phocuswright can build a custom project for your team.