Consumer Travel Report Third Edition

Summary

With the economic landslide of 2009 behind them, Americans were eager to wipe the slate and start fresh in 2010. For many, however, it was not so easy to shake off the general unease that lingered over consumer confidence, yielding only a modest leisure travel recovery. Travel companies across the spectrum will benefit from a more positive traveler outlook in 2011, yet many questions remain: Which traveler segments are recovering most quickly? Is the appetite for certain types of trips stronger than for others? How influential is social media in decision-making?

Phocuswright's Consumer Travel Report Third Edition provides a comprehensive view of the status of consumer travel in the U.S., helping travel companies adapt their operations for the ever-changing landscape of the consumer travel marketplace. This report reviews the dynamics that drove consumer travel behavior in 2010 and highlights key indicators for understanding trends in 2011. Based on an online survey of more than 2,500 U.S. consumers, the report examines travelers who play an active role in planning their leisure trips. In addition to tracking fundamental behaviors such as the incidence of travel, the report analyzes the influence of various media, typical booking methods and the motives behind consumer decisions.

Key topics include:

• Overall travel incidence, trip frequency and duration


• Travel spend and budget intentions for the coming year


• In-depth analysis of lodging and air travel trends, and purchase incidence for car rental, cruise, rail, vacation packages and destination activities


• Comparison of consumer behavior by phase: destination selection, shopping, purchasing and sharing


• How U.S. travelers decide where to go


• Information sources and online features that influence travel shopping decisions


• Travel booking channels and purchase behavior

Phocuswright's Consumer Travel Report Third Edition combines crucial consumer metrics with sophisticated analysis to help travel companies capitalize on the consumer trends impacting their business.

Purchase today to gain deep insight into U.S. consumer behavior, attitudes and preferences.

Get a comprehensive view of the status of consumer travel in the U.S. with the corresponding Webinar, On the Edge of Optimism: Key U.S. Traveler Insights ($199). Save $100 when you purchase the publication plus Webinar package.