Independent Lodging: Lost Opportunities?
- Published:
- December 2015
- Research Type:
- Webinar - Sponsored
- Segment:
- Hotels & Lodging
- Region:
- Europe, U.S. & Canada
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SubscribeSummary
This November 10, 2015 webinar is based on research from the corresponding report: Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties.
In Partnership With h2c GmbH
What do the U.S. and European hospitality markets have in common? Very little – especially when you consider the state of non-chain hotels. Independent lodging is one of the least understood, yet important sectors of the travel industry. For centuries, this vibrant yet fragmented market has functioned by a set of rules all its own.
From four-room country inns to large, urban hotels/motels, these properties are truly self-sufficient – operating with little if any guidance from a franchise or rep company. As distribution and marketing costs rise and decisions get more complex, many independent properties don't have the tools, resources or expertise to compete. Yet many continue to survive, and thrive.
In this November 10, 2015 webinar, Michaela Papenhoff, managing director of h2c, and Lorraine Sileo, senior vice president of Phocuswright, compared the unique attributes of independent properties in Europe versus the U.S. Download the presentation deck and audio recording to discover which partners and channels are most effective and where they will be placing their marketing and distribution budgets in the future; explore how independents are faring and what does their future look like; and more. By shedding light on the challenges and preferences of independent properties, you will come away with a better understanding of their wants and needs. This 35-minute webinar includes a Q&A segment.
Topics include:
- Size and composition of the independent lodging market
- Key differences: Europe vs. U.S.
- Most and least effective distribution and marketing channels
- Adoption of technology systems
Michaela Papenhoff
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.