Presentation - Latin America's Dynamic Online Travel Marketplace

Summary

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Latin America encompasses more than 20 countries spread across Central and South America. While many of these nations share linguistic, cultural and other affinities, there are quite significant differences among them. In addition to geographical, political and economic variations, consumers in the region are distinguished by their unique characteristics, preferences and behaviors. Ultimately, Latin America is a multiplicity of regions, and this uniqueness applies to their travel markets as well.

Yet despite Latin America's diversity, tourism is now emerging as a common economic driver throughout the region. Major government initiatives promote national, regional and international travel, and a once under-the-radar travel marketplace is ready to make its mark globally. Strong growth in online travel easily outpaces the overall market, which itself experienced double-digit advances in 2010.

This April 14, 2011 Online Event, Let's Get Growing: Latin America's Dynamic Online Travel Marketplace, explores the region's rapidly evolving online travel market. A lively mix of discussion and data reveals what makes this market so unique, and identifies strategic opportunities and challenges.

This one-hour event is presented by Patricia Rasore, Phocuswright's director, Latin America, and moderated by Lorraine Sileo, vice president, research, and is followed by a 15-minute Q&A session. Key takeaways from Phocuswright's Latin America Online Travel Overview report are revealed during this Online Event.

Key Insights

• Discussion of regional diversity and demographics, and their impact on total and online travel industry development


• Market sizing, including online adoption, country highlights and projections through 2012


• Noteworthy trends by sector (air, lodging, etc.) and booking channel (supplier-direct, OTAs and traditional agencies)


• Analysis of changing regional dynamics, key challenges and opportunities for business innovation in travel

Purchase this Online Event recording and deck to obtain fundamental insights into a travel marketplace that is both unique and bursting with potential.