Free Travel Research
Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers
Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers
- Published:
- March 2017

The fragmented nature of the hospitality industry – including property owners, hotel brands and third-party management companies – has created a complex distribution landscape between hoteliers and their guests. Renting a hotel room can be deceptively complex. Interrelated layers of business relationships, technologies and communication methods reach out to an array of market segments through myriad marketing promotions.
