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70% of U.S. travelers stayed in hotel, 24% in STR
When it comes to lodging trends in the U.S., there’s a clear winner: hotels. Travelers stay at hotels more than any other lodging type while on vacation. They're most popular among 35 years old or...
5 ways autonomous AI agents will redefine travel
Many people will continue booking travel in the ways they’re used to – on websites and apps or calling – for a long time. But especially for simpler trips, if they’re using GenAI to plan their trip and...
Phocuswright's Travel Innovation and Technology Trends 2025
The most significant innovation trends in travel technology and distribution for 2025 and beyond.
30 data-driven insights to make your organization smarter
Is your team searching for data-driven insights to identify emerging trends and seize new opportunities faster? Get straight to the data projections, consumer profiles and reporting of GenAI that are...
The future of the TMC
In today’s competitive market for business travel services, the traditional travel management company (TMC) model (referring to travel agencies that focus on the managed corporate travel segment) is...
A look at how U.S. travelers plan and book lodging
Travelers booking lodging reached a new high in the 12 months ending July 2024, up slightly from the previous year. Direct and indirect methods are at parity with each other when booking, but OTAs are...
Southeast Asia prides itself on quick adoption of nascent technologies
In Southeast Asia, widespread use of mobile apps and, increasingly Generative AI tools, influences the ways young people access and consume travel content, and the speed with which they make booking...
5 key findings on how American travelers shop and book air
Nearly two thirds (65%) of travelers took a flight in the past 12 months, down only slightly from the prior year (68%). Phocuswright’s recently published report U.S Consumer Travel 2024: Air provides a...
$1.2T in online bookings by end of 2026
It’s gearing up to be a slow climb to new heights in 2025.
4 ways GenAI will impact travel startups
Because GenAI has the potential to be so disruptive in the coming years, planning is becoming increasingly difficult. This creates an abundance of both uncertainty and, in tandem, opportunity.
10 insights that should be on your radar in 2025
Phocuswright just published Travel Forward: Data, Insights and Trends for 2025, a resource (available to everyone) which provides broadscale insights into the $1.61 trillion global travel market,...
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Travel Forward: Data, Insights and Trends for 2025
Phocuswright's Travel Forward: Data, Insights and Trends for 2025 provides broadscale insights into the $1.61 trillion global travel market, offering essential data for understanding industry trends and...
A new era for travel startup investing
Travel startups have weathered a drastic funding downturn over the past 2+ years, but recovery is on the horizon. All signs point to a rebooting of the venture capital cycle. Yet the future may look...
5 ways travelers are using GenAI
With rapid advances in generative AI, virtual reality and a range of other high-tech tools, travelers can increasingly leverage these technologies in their trip planning and incorporate them into their...
Use of tech in trip-planning is not one-size-fits-all
Travelers’ embrace of technology continues to evolve. Digital interactions, preferences for apps and what consumers are looking for differ for each part of the travel journey. And most travelers vary...
Is the future of travel regulation digital and green?
Navigating a patchwork of regulations across borders is a major challenge for travel businesses. Balancing economic growth with environmental and social responsibility further complicates the picture....
When travelers want digital vs. human interaction
While digital interactions are preferred by more for directions, checking in, and making changes to bookings/reservations, travelers prefer their fellow humans for tours, customer support and ordering...
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Are travelers early adopters?
The use of technology in the trip-planning path is notone-size-fits-all; for most, there is variation with each trip.
Phocuswright Research Roundup 3Q24
It was another packed quarter for Phocuswright analysts, with 20+ publications spanning technology trends, global travel market sizing, social creator and influencer analysis and more.
Creators and conversion
The rate of influencer collaborations affecting converters is a prime indicator that creator partnerships can be extremely effective, but brands must still walk a fine line with their choices of when to...
The cost of payments in the travel industry
Forty percent of North American respondents and 32% of European respondents pay between 3-3.9% in credit card fees per transaction. Globally, 4-5 in 10 respondents strongly agreed that card processing...
What Google’s cookie reversal means for travel
While third-party cookies are here to stay on the world’s most popular web browser – at least for now – their role in the digital landscape of the future is less certain. This article explores what the...
How the EU Digital Markets Act (DMA) will impact travel
Amid growing recognition of the power wielded by the Big Tech players, governments worldwide have pushed to enact new regulations and increase antitrust efforts.
The labor shortage should be over, so why are we still worried?
The labor shortage in tourism and hospitality should be over by now, correct? Most hotels are back to full operation, airlines have enough pilots to fly their planes, and people do and will need jobs....
The travel industry payment gap
Changes in payment are not happening in isolation. As distribution and payment trends are interconnected, suppliers and intermediaries use payment to drive greater loyalty and ease of use. Different...
Platforms, topics and influencers: Who’s using what?
Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, brands can better position themselves and improve the effectiveness of...
Decisions guided by trust: Social media conversion in travel
In travel, social media plays a pivotal role in influencing trip decisions. But converting social media engagement into actual bookings can be a challenge. Who are the converters that look to creators...
Some segments have a higher propensity to be swayed by social content
Social media plays a pivotal role in influencing travel decisions, but converting social media engagement into actual bookings remains a challenge for marketers. The travel purchase journey on social...
The top 15 global travel markets: North America, APAC and Western Europe lead the way
North America, APAC and Western Europe continue to lead in terms of market size, with the top 15 markets in 2023 closely resembling those of 2019, while exhibiting some shifts in their rankings and the...
Travel Startups Interactive Database
A redesigned database of 8,000+ startups, 11,000+ funding rounds, aggregated data of investment trends and more.
An overview of the Europe startup landscape
With over 2,500 travel startups tracked in Phocuswright’s Travel Startups Interactive Database, this graphical overview features top verticals by funding, regional rankings and more.
5 things to know about the U.S. hotel market
The U.S. hotel & lodging market had a record year in 2023, thanks to robust demand and historically high ADRs according to Phocuswright’s U.S. Hotel & Lodging Market Report 2023-2027. The labor shortage...
The true impact of social strategy
For social marketing in travel, the waters remain murky. On the one hand, engagement with social content has played a clear role in driving destination growth – sometimes even directly propagating...
Traveler profile in major European markets
Here's a look at the last trip profile for travelers in five markets across Europe.
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Watch recording: Travel Innovation and Technology Trends 2024
Phocuswright’s expert analysts dive into the most impactful technology and innovation trends that will influence the travel industry in the coming year and beyond. Watch the recording now.
Is the travel industry ready for CBDCs?
It is essential that the travel industry separates the hype around digital currencies from the clear trend toward their acceptance. CBDCs represent a major transition from traditional fiat paper...
True automated AI in travel is coming
AI-driven automation is poised to dramatically transform the travel industry, fulfilling the promise of early OTAs and OBTs of agentless planning and booking and so much more. The success of these...
62% who use social for trip planning make specific decision after viewing content
A majority of travelers (57%) utilize social media for their trips. It's leveraged for a variety of purposes including finding ideas, general travel information, shopping, making a booking, or sharing...
Phocuswright Europe 2024 Wrap Up: GenAI is Here - Now What?
Travel demand might have slowed from the sizzling pace of 2023, but there was no lack of enthusiasm at Phocuswright Europe in Barcelona June 10-12. Here's a wrap up of the most pressing topics and...
4 things to know about the European travel market
With Phocuswright Europe fresh on our minds, we present 4 important figures from our latest European market research.
Spanish travelers: Hotel stays flat, short-term rentals up 28% YOY
For Spanish travelers, hotels remain the overall lodging of choice, with short-term rentals (STR) a distant second. However, STR usage increased considerably over the prior year, closing the gap...
5 noteworthy stats about U.K. travelers
Traveler demand in the U.K. hit an all-time high in 2023. Across all age groups, travel incidence increased and travel spend remains a top priority for Britons. While some economic challenges persist,...
7 GenAI use cases for consumer travel and internal operations
While the interfaces for research, shopping and booking are the center of attention, several other GenAI use cases stand out on the consumer side.