Travel Again Podcast - Spotlight Edition with Phocuswright's Mike Coletta
- Published:
- March 2025
- Analyst:
- Phocuswright Research
The impact of generative AI and autonomous agents on the travel industry
Phocuswright and Travel Again Advisory are partners in delivering strategic insights and expert consulting to travel’s biggest thinkers. Today, the two feature a dive deep into the latest impacts of GenAI on the travel industry, including how it will converge with digital identity. Listen in on how the industry is crossing a threshold, from “spitting information at you to becoming more of a conversation” and what it means that 40% of travelers told us that they are interested in booking with AI.
Practical strategies for businesses navigating rapid change
With expert insights from Phocuswright and Travel Again Advisory, clients can make high-stakes decisions (like market expansion, product launches, M&A) rooted in deep, real-time data rather than guesswork.
Industry-leading consulting practice: Drawing on Phocuswright’s research expertise, Travel Again Advisory will offer clients uniquely tailored strategies that address operational, technological, and consumer-driven shifts in the market.
Travel Again Advisory and Phocuswright clients benefit from unprecedented access to travel industry decision makers including industry C-level executives, future innovators, and potential investors and partners.
Enhanced research & insights: Travel Again Advisory will leverage Phocuswright’s in-depth research and data-driven analytics to deliver tailored, actionable recommendations for clients in every segment of the travel industry.
With Phocuswright’s ongoing stream of data and Travel Again Advisory’s proven advisory practice, your firm can rapidly pivot client strategies to address sudden shifts like new regulations, travel disruptions, or changing consumer behaviors.
Joint thought leadership initiatives: The two organizations will collaborate on thought leadership guidance and content, while integrating joint expertise into key discussions and high-profile sessions at industry events.
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