Research Insights 5 key takeaways on how GenAI is impacting company operations

5 key takeaways on how GenAI is impacting company operations

Published:
April 2025
Analyst:
Phocuswright Research

Mike Coletta, Phocuswright’s Senior Manager of Research and Innovation, and Robert Cole, Phocuswright’s Senior Research Analyst for Lodging & Leisure, hosted the first of The New Age(nts) Trend series online events, along with three panelists:

  • Anna Jaffe, CEO of Mobi.ai, which delivers advanced AI solutions to travel companies focused on business optimization, personalization and search solutions.
  • Bobby Healy, founder and CEO of Manna, which is solving drone delivery, and founder and non-executive director of Meili, an ancillary distribution platform for car rental.
  • Tim Hentschel, CEO of HotelPlanner and Meetings.com, which specialize in group travel bookings.

The panelists are all entrepreneurs running travel companies who deeply understand AI and are at the forefront of implementing it in their own organizations. Each offered valuable perspective as to why GenAI and autonomous agents are poised this year to begin revolutionizing how travel companies operate.

The full overview report aims to capture the most important takeaways from the discussion and subsequent audience questions for Phocuswright subscribers. The full recording is available on YouTube and embedded below.

Here are 5 key takeaways on how GenAI is impacting company operations:


Workforce Experimentation/Training

AI fluency must be encouraged across teams today, or companies will lack the talent to manage AI-driven operations tomorrow.

New Models; New Perspectives

Future-ready AI must move beyond past data, adapting in real time to individual preferences and dynamic environments.

Ensure Data Quality

Without clean, current data and clear performance benchmarks, even the most powerful AI will produce flawed outcomes.


Be Informed and Agile

Executives must stay educated and agile—today’s AI experiment could be tomorrow’s competitive edge (or threat).

AI Agents as a Channel

Agentic AI will become a core distribution channel—forcing companies to redesign how they engage and serve customers.