U.S. Online Travel Traffic Trends
- Published:
- July 2015
- Analyst:
- Douglas Quinby
Download the presentation deck and audio recording of the July 9 webinar held in partnership with Millward Brown Digital.
Travel's mobile transformation, market consolidation, the rapid rise of metasearch, as well as the growing popularity of private accommodation are driving profound change across the online search-shop-buy funnel. Phocuswright partnered with Millward Brown Digital to conduct a comprehensive analysis of online travel's desktop traffic trends in the U.S. The research assesses the size of the U.S. online travel market by desktop traffic and uncovers key trends in conversion and clickstream (how travelers move from one site to another).
Phocuswright's vice president, research, Douglas Quinby, and Ryan Williams, vice president, travel, at Millward Brown Digital, explore key traffic trends across OTAs, airlines, hotels, car rental, metasearch, and alternative accommodation. This free webinar - in partnership with Millward Brown Digital - identifies which segments are growing, which are not; what is happening in the ongoing battle for the customer between OTAs, airlines and hotels; what are the biggest sources of referrals, and how mobile is changing desktop dynamics.
Topics include:
- Size and growth of the market across airlines, hotel, online travel agencies, car rental, alternative accommodations, metasearch and more
- Key trends in mobile versus desktop shopping and booking
- Referral and conversion analysis
- And more
