U.S. Travel Agency Landscape 2024
- Published:
- February 2025
- Research Type:
- Report
- Figures:
- 31
- Segments:
- Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCs
- Regions:
- U.S. & Canada
Summary
The U.S. travel agency market is thriving, driven by high-end leisure demand and a sharp rebound in corporate travel. In 2023, agency gross bookings marked 28% growth to $109.7 billion, with strong representation in cruises and tours fueling leisure agency success. The advisor landscape is evolving as new entrants join and more traditional advisors return to office settings, while home-based independents continue to dominate. Overall, U.S. travel agencies are poised to remain key players in an expanding and competitive travel market.
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel Weekly, tracking the travel agency distribution landscape and overall market size.
Based on a comprehensive market sizing exercise, along with a survey of more than 1,500 U.S. travel advisors, questions answered include:
- How has the U.S. travel agency market recovered post-pandemic, and what is its current size and trajectory?
- What are the key drivers behind the growth of leisure and corporate agency bookings?
- How is the travel advisor landscape evolving in terms of demographics, work location, and business structure?
- What factors do travel advisors view as most impactful for their business growth and client relationships?
