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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Travel Innovation and Technology Trends 2025
    ReportTravel Innovation and Technology Trends 2025
    Published: February 2025
    Phocuswright’s Travel Innovation and Technology Trends 2025 aims to provide an in-depth overview of...
    AirHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCsShort-Term Rental
    Report
    U.S Consumer Travel 2024: Lodging
    ReportU.S Consumer Travel 2024: Lodging
    Published: January 2025
    Phocuswright’s U.S Consumer Travel 2024: Lodging provides a snapshot of American travelers’ recent...
    Hotels & LodgingOnline Travel Agencies
    Report
    U.S Consumer Travel 2024: Air
    ReportU.S Consumer Travel 2024: Air
    Published: December 2024
    Phocuswright’s U.S Consumer Travel 2024: Air provides a snapshot of American travelers’ recent...
    AirOnline Travel Agencies
    Report
    Travel Forward: Data, Insights and Trends for 2025
    ReportTravel Forward: Data, Insights and Trends for 2025
    Published: December 2024
    Phocuswright's Travel Forward: Data, Insights and Trends for 2025 provides broadscale insights into...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Report
    U.S. Consumer Travel Report 2024
    ReportU.S. Consumer Travel Report 2024
    Published: November 2024
    Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Shorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
    ArticleShorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
    Published: November 2024
    This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...
    AirCar Rental & Ground TransportationHotels & Lodging
    Article
    Travelers and Tech 2024: GenAI, VR and More
    ReportTravelers and Tech 2024: GenAI, VR and More
    Published: November 2024
    Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCsShort-Term Rental
    Report
    Travelers and Tech 2024: Attitudes and Usage
    ReportTravelers and Tech 2024: Attitudes and Usage
    Published: October 2024
    Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCsShort-Term Rental
    Report
    Europe Consumer Travel Report 2024: Major Markets Compared
    ReportEurope Consumer Travel Report 2024: Major Markets Compared
    Published: October 2024
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    The Creator Effect: Harnessing the Power of Collaboration in Travel
    ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
    Published: September 2024
    Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesShort-Term Rental
    Report
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