U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape

Summary

STRs have a burgeoning ecosystem of management technologies and ancillary services that have developed as the sector has blossomed. With a flurry of options available, research examines how hosts are managing their properties and which types of hosts are more likely to embrace technological options or services from ancillary providers. Additionally, it explores distribution plans, including which channels hosts are using and how strategies for incentivizing direct bookings are evolving.

Hosts have more options than ever before to support their everyday management needs. But the current market has pressured profit margins, and there is still potential to introduce more alternative revenue streams to generate additional income, much in the way hotels have embraced their own secondary services. The path to growing alternative revenue is still fraught with technological and distribution challenges, but hosts who focus on bolstering these areas of revenue can diversify their business models and set themselves up for more success.

Phocuswright’s U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape is part of a comprehensive consumer research study focused on the incredibly dynamic short-term rental travel segment. Key questions answered by this research include:

• Which technological and ancillary tools are hosts using to manage their rentals?
• What channels are being used for rental distribution?
• To what extent are hosts leveraging direct-booking strategies?
• What opportunities are available for alternative or secondary revenue streams within the short-term rental market?
• What strategies are hosts using to market their rentals?

The following products are included in this report series:

• U.S. Short-Term Rentals 2025: Host and Property Manager Trends
• U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape
• U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making