Research Topics Consumer Research

Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    U.S. Consumer Travel Report 2024
    ReportU.S. Consumer Travel Report 2024
    Published: November 2024
    Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
    Report
    Shorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
    ArticleShorter Trips, Lower Spend: Are U.S. Travelers Feeling the Pinch?
    Published: November 2024
    This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...
    Article
    Travelers and Tech 2024: GenAI, VR and More
    ReportTravelers and Tech 2024: GenAI, VR and More
    Published: November 2024
    Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer...
    Report
    Travelers and Tech 2024: Attitudes and Usage
    ReportTravelers and Tech 2024: Attitudes and Usage
    Published: October 2024
    Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer...
    Report
    Europe Consumer Travel Report 2024: Major Markets Compared
    ReportEurope Consumer Travel Report 2024: Major Markets Compared
    Published: October 2024
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    Report
    The Creator Effect: Harnessing the Power of Collaboration in Travel
    ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
    Published: September 2024
    Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
    Report
    F is for Funnel: Social Media and the Path to Travel Purchase
    ReportF is for Funnel: Social Media and the Path to Travel Purchase
    Published: August 2024
    Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
    Report
    Italy Consumer Travel Report 2024
    ReportItaly Consumer Travel Report 2024
    Published: July 2024
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    Report
    France Consumer Travel Report 2024
    ReportFrance Consumer Travel Report 2024
    Published: July 2024
    The number of French travelers has reached a new high. Travel incidence also grew across all age...
    Report
    Germany Consumer Travel Report 2024
    ReportGermany Consumer Travel Report 2024
    Published: June 2024
    Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
    Report
Page 1 of 7