U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making
- Published:
- April 2025
- Research Type:
- Report
- Figures:
- 16
- Segments:
- Hotels & Lodging, Online Travel Agencies, Short-Term Rental
- Regions:
- U.S. & Canada
Summary
The U.S. short-term rental market has undergone a dramatic transformation, shifting from a pandemic-driven boom to an increasingly competitive and complex landscape. With supply growth outpacing demand and consumer preferences evolving, hosts and property managers must navigate rising costs, regulatory uncertainty, and heightened competition from hotels and international rentals. Profit-oriented hosts are proving more resilient, while those with passive management styles face mounting challenges. As the industry seeks equilibrium, success will depend on strategic pricing, operational efficiency, and the ability to deliver consistently high-quality, differentiated guest experiences.
Phocuswright’s U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making is part of a comprehensive consumer research study focused on the incredibly dynamic short-term rental travel segment. Key questions answered by this research include:
- What drives travelers to choose short-term rentals over hotels—and what keeps them from doing so?
- How do guest expectations and satisfaction levels vary across age groups, property tiers, and booking behaviors?
- How are STR guests shopping, booking, and comparing rentals with other lodging options?
- What implications do guest preferences and perceptions have for property managers, hosts, and platforms?
The following products are included in this report series:
