Phocuswright’s Travel Innovation and Technology Trends 2017: Game Changers

Summary

Each year, Phocuswright publishes its pick of the top business and technology trends that will shape the future of travel distribution. Once a technology leader, the travel industry has had difficulty breaking from the success of the past and embracing the future. Looking ahead, however, the trends covered here are likely to impact every successful travel company in one form or another. This year, our trend picks are presented in two separate publications:

1. Phocuswright Travel Innovation and Technology Trends 2017: Game Changers (this publication). These still-developing trends are most likely to have widespread, near-term impact across the travel industry.
   • Trend 1: Customer Experience as the New Competitive Battlefield
   • Trend 2: Artificial Intelligence is for Real
   • Trend 3: The Emerging Intelligent Assistant Landscape
   • Trend 4: Predictive Analytics is the Future
     
     
2. Phocuswright Travel Innovation and Technology Trends 2017: Watchlist. This includes updates of previously published trends, along with emerging trends that are definitely worth keeping an eye on.