The customer journey in travel marketing has transformed dramatically over time, reflecting broader...

This article, based on Phocuswright’s U.S. Consumer Travel Report 2024, delves into the recent shift...

This article explores how travel operators are adapting to these developments and the potential for...

Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary...

This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing...

The tourism and hospitality industry continues to grapple with a labor shortage, despite some recovery...

As Bitcoin reclaims its zenith and the buzz around cryptocurrencies resurfaces, the travel industry...

The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...

In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize...

Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...

In the travel industry, the quest to "own the customer" through the collection of detailed profile and...

Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not...

This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...

Fintech is changing the way travel is purchased and settled. While in and of itself, fintech touches...

This article addresses some key trends in the development of travel loyalty, with a focus on the...

IATA’s New Distribution Capability (NDC) initiative gives airlines and their partners a way to replace...

The notion that different passengers pay different prices for the same flight has been engrained into...

Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...

Super apps are mobile applications that offer multiple services, often including transportation,...