Research Insights
InPhocus Podcast Series
InPhocus Podcast Series
- Published:
- March 2020
InPhocus is a podcast that brings together Phocuswright's media and research divisions to dissect the most pressing news, issues and trends in travel and technology.
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Use of tech in trip-planning is not one-size-fits-all
Travelers’ embrace of technology continues to evolve. Digital interactions, preferences for apps and...
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When travelers want digital vs. human interaction
While digital interactions are preferred by more for directions, checking in, and making changes to...
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Are travelers early adopters?
The use of technology in the trip-planning path is notone-size-fits-all; for most, there is variation...
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Creators and conversion
The rate of influencer collaborations affecting converters is a prime indicator that creator...
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The cost of payments in the travel industry
Forty percent of North American respondents and 32% of European respondents pay between 3-3.9% in...
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The travel industry payment gap
Changes in payment are not happening in isolation. As distribution and payment trends are...
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Platforms, topics and influencers: Who’s using what?
Through a better understanding of demographics that embrace social media and the psychology of why...
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Decisions guided by trust: Social media conversion in travel
In travel, social media plays a pivotal role in influencing trip decisions. But converting social...
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Some segments have a higher propensity to be swayed by social content
Social media plays a pivotal role in influencing travel decisions, but converting social media...
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The top 15 global travel markets: North America, APAC and Western Europe lead the way
North America, APAC and Western Europe continue to lead in terms of market size, with the top 15...
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