Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
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Travel Experiences: Operator and Consumer Trends
Category: Destination & Activities Marketing Published: December 2022 Analysts: Cathy Walsh, Marcello Gasdia, ArivalThe in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain...
U.S. Consumer Travel Report Eighth Edition
Category: Consumer Trends Published: July 2016 Analysts: Marcello Gasdia, Mark Blutstein, Brandie Wright US $1,495In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016....
From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
Category: Consumer Trends Published: June 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy WalshDownload the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC,...
From Hotels to Homes: Opening the Door to the Airbnb Traveler
Category: Consumer Trends Published: March 2016 Analysts: Brandie Wright, Marcello Gasdia, Mark Blutstein US $795As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to...
U.S. Traveler Technology Survey Sixth Edition
Category: Technology Innovation Published: March 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh US $995Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop...