Travel Experiences: Operator and Consumer Trends

Summary

The in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth.

Travel Experiences: Operator and Consumer Trends is part of a joint research project with Phocuswright and Arival that provides insights and forecasting for the in-destination industry (i.e., tours, activities, attractions). This report presents the results of comprehensive operator and consumer surveys across a range of global markets.