Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
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Far From the Madding Crowd? The Truth About Overtourism and Dispersal
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Read More.jpg?n=127 "Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)")
Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
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Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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U.S. Travel Agents: Optimism Abounds
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Read More.jpg?n=1273 "Travel Experiences: Operator and Consumer Trends")
Travel Experiences: Operator and Consumer Trends
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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The Outlook for Travel Experiences 2019-2025
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
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Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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