Research Topics
Social and Search
Latest on Social and Search
Phocuswright reports can help your company understand search trends – including the rise of metasearch, search ad spend, and multi-modal search – and the growing importance of social media in travel, like review websites and sharing on Facebook and Twitter.
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Travelers and Tech 2024: GenAI, VR and More
Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer...
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Travelers and Tech 2024: Attitudes and Usage
Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer...
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The Creator Effect: Harnessing the Power of Collaboration in Travel
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
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Social Media Usage Approach in Travel
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
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Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
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Far From the Madding Crowd? The Truth About Overtourism and Dispersal
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
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Europe Consumer Travel 2023: Major Markets Compared
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
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Super Apps’ Secret Sauce
Super apps are mobile applications that offer multiple services, often including transportation,...
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