Travelers and Tech 2024: GenAI, VR and More

Summary

With rapid advances in generative AI, virtual reality and a range of other high-tech tools, travelers can increasingly leverage these technologies in their trip planning and incorporate them into their actual travel experiences. Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer research study delving into how travel consumers use technology in their trip planning and execution. The first report in the study examines travelers’ general attitudes toward and usage of technologies, while this report is more focused on specific tools and tech.

As these tools move into the mainstream, it is critical to understand which travelers are embracing these technologies, and how consumers’ attitudes and behavior regarding technology continue to evolve. Key questions addressed in this report include:

• What is travelers’ usage and awareness regarding rapidly emerging technologies such as generative AI, virtual/augmented reality and others?
• How do travelers use these technologies in their trip planning, and what are their intentions to do so in the future?
• What are the key concerns that prevent travelers from integrating GenAI and other technologies in the trip life cycle?
• What are travelers’ attitudes toward more futuristic travel concepts, including fully personalized hotel rooms, AI tour guides, autonomous agents and more.