Search: The Key to Successful Travel Sites

Summary

Search has been "evolving" for years, but still leaves much room for improvement. In 2007, this analyst discussed how search is the "final frontier" for travel. The presentation covered various aspects of search including metasearch, personalization, rich media search, vertical search, contextual search and semantic search.

This Analysis examines the search technologies and design tools that are available to today's travel companies, along with the evolving tools that could play a role in the future of travel search.