Research Topics
Region: Europe
Europe Research
Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.
ArticleThe New Age(nts): Impact of Generative AI on Company Operations
Published: March 2025
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Article
ArticleTravel Metric of the Month 2025
Published: March 2025
Phocuswright’s Travel Metric of the Month 2025 features fresh travel industry research published...
Article
ReportTravel Innovation and Technology Trends 2025
Published: February 2025
Phocuswright’s Travel Innovation and Technology Trends 2025 aims to provide an in-depth overview of...
Report
ArticleThe Future of the TMC
Published: January 2025
This article explores how travel operators are adapting to these developments and the potential for...
Article
ReportTravel Forward: Data, Insights and Trends for 2025
Published: December 2024
Phocuswright's Travel Forward: Data, Insights and Trends for 2025 provides broadscale insights into...
Report
ReportThe Impact of GenAI on Travel Startups
Published: December 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ArticleEvolving Customer Journeys Transform Travel Marketing
Published: December 2024
The customer journey in travel marketing has transformed dramatically over time, reflecting broader...
Article
ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ArticleDigital and Green: The Future of Travel Regulation
Published: October 2024
This article explores how travel operators are adapting to these developments and the potential for...
Article
ArticleWhat Google’s Cookie Reversal Means for Travel
Published: October 2024
Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary...
Article
