Research Topics
Region: Europe
Europe Research
Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.
ReportTravel Forward: Data, Insights and Trends for 2025
Published: December 2024
Phocuswright's Travel Forward: Data, Insights and Trends for 2025 provides broadscale insights into...
Report
ReportThe Impact of GenAI on Travel Startups
Published: December 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ArticleEvolving Customer Journeys Transform Travel Marketing
Published: December 2024
The customer journey in travel marketing has transformed dramatically over time, reflecting broader...
Article
ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ArticleDigital and Green: The Future of Travel Regulation
Published: October 2024
This article explores how travel operators are adapting to these developments and the potential for...
Article
ArticleWhat Google’s Cookie Reversal Means for Travel
Published: October 2024
Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary...
Article
ReportEurope Consumer Travel Report 2024: Major Markets Compared
Published: October 2024
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ArticleHow the EU Digital Markets Act (DMA) Will Impact Travel
Published: September 2024
This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing...
Article
ReportThe State of Global Travel Payments 2024
Published: August 2024
Phocuswright’s The State of Global Travel Payments 2024 is the result of a comprehensive research...
Report
ReportGlobal Travel Market Report 2024
Published: July 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
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