Report Italy Travel Market 2020-2024: By the Numbers

Italy Travel Market 2020-2024: By the Numbers

Published:
February 2021
Research Type:
Report
Figures:
21
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
Regions:
Europe

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Summary

The COVID-19 pandemic took a heavy toll on Italian travel revenue in 2020. Gross bookings were projected to decline 73% to €6.5 billion, following a record €24.4 billion in 2019. With pandemic-related lockdowns and closures of many in-person points of sale, online penetration accelerated from 43% of total gross bookings in 2019 to a projected 48% in 2020.

This report provides current data, charts and analysis on the Italy travel market, with sizing and projections from 2020-2024.

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Analysts
Stanislas Feminier
Stanislas Feminier
David Juman
David Juman