Japan Travel Market Report 2020-2024
- Published:
- June 2021
- Research Type:
- Report
- Figures:
- 6
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs
- Regions:
- Asia Pacific
Summary
The Japan travel market faces significant challenges, following a year of pandemic-related lockdowns and restrictions. While the nation was originally lauded for its handling of the outbreak, subsequent waves and a slow vaccine rollout have squashed the industry in the short term. International travel has been all but stopped, with nominal border crossings permitted. Instead, the Japan market has promoted domestic travel where possible, highlighted by its Go to Travel campaign. While individual segments will recover at varying rates, it will be several years before there is a full recovery to pre-pandemic levels. This report provides an overview of the Japan travel market, including key developments, market characteristics, distribution trends and major players in each segment.
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