Australia-New Zealand Market Report 2023-2027

Summary

Part of the Asia Pacific Travel Market Report 2023-2027 series, Phocuswright’s Australia-New Zealand Travel Market Report 2023-2027 provides a comprehensive view of the ANZ travel market, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

With the single purchase of this Asia Pacific Travel Market Report 2023-2027 series, the following reports (available now or publishing soon) are automatically included with the purchase of the series at no additional cost:

• Asia Pacific Travel Market Report 2023-2027 (regional overview)
• Australia-New Zealand Travel Market Report 2023-2027
• China Travel Market Report 2023-2027
• India Travel Market Report 2023-2027
• Japan Travel Market Report 2023-2027
• Northeast Asia Travel Market Report 2023-2027
• Southeast Asia Travel Market Report 2023-2027

The Australia/New Zealand travel market grew 21% to $35.6 billion in 2023, fueled by strong domestic demand and rising prices driven by inflation. Future growth is expected to moderate, reaching as economic pressures and limited international flight capacity impact recovery. Online sales remain strong but are growing slowly, with supplier-direct channels gaining at the expense of OTAs, projected to reach 71% of the market by 2027. Despite economic challenges, travel remains a priority, with domestic travel thriving and international arrivals gradually improving, driven by evolving source markets and a focus on value.