Canada Travel Market Data Sheet 2023-2027

Summary

Canada’s travel market is evolving rapidly as it settles into a new post-pandemic normal. After a year of record-breaking growth, the market is transitioning to sustainable, single-digit gains amid strong traveler demand and shifting economic conditions. Digital sales channels are reshaping the landscape, with online bookings projected to capture 63% of the market by 2027 as airlines and hotels ramp up direct sales efforts. While inflation and rising costs present challenges, the sector’s resilience and innovative strategies—from mergers to new distribution tactics—underscore a promising outlook for Canada’s travel industry through 2027.

This data sheet provides quick and easy access to updated Canada travel market sizing data and projections from 2021-2027, including online and total markets, segments and major distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Canada Travel Market Overview and Trends 2024.