Canada Travel Market Overview and Trends 2024

Summary

Canada’s travel market is evolving rapidly as it settles into a new post-pandemic normal. After a year of record-breaking growth, the market is transitioning to sustainable, single-digit gains amid strong traveler demand and shifting economic conditions. Digital sales channels are reshaping the landscape, with online bookings projected to capture 63% of the market by 2027 as airlines and hotels ramp up direct sales efforts. While inflation and rising costs present challenges, the sector’s resilience and innovative strategies—from mergers to new distribution tactics—underscore a promising outlook for Canada’s travel industry through 2027.

Phocuswright’s Canada Travel Market Overview and Trends 2024 provides a complete view of the Canada travel market, including detailed market sizing and projections through 2027, distribution trends, analysis of major travel segments, key developments and more.