China Travel Market Data Sheet 2023-2027

Summary

China's travel market experienced a dramatic 59% resurgence in 2023 after three years of pandemic-induced isolation, igniting a wave of domestic travel and digital booking growth. Boasting one of the highest mobile-first online penetration rates, this channel split will continue influencing market-unique technological developments and adaptations. Still, the market faces ongoing challenges, including broader economic concerns and a slower recovery in outbound travel. As China reintegrates into global travel networks, some key segments are leading the charge, but the path to full recovery remains complex as travelers remain price-conscious in the face of remaining uncertainties.

This data sheet provides quick and easy access to updated China travel market sizing data and projections from 2019-2027, including online and total markets, segments and major distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s China Travel Market Report 2023-2027.