China Travel Market Report 2023-2027

Summary

Part of the Asia Pacific Travel Market Report 2023-2027 series, Phocuswright’s China Travel Market Report 2023-2027 provides a comprehensive view of the China travel market, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

With the single purchase of this Asia Pacific Travel Market Report 2023-2027 series, the following reports (available now or publishing soon) are automatically included with the purchase of the series at no additional cost:

• Asia Pacific Travel Market Report 2023-2027 (regional overview)
• Australia-New Zealand Travel Market Report 2023-2027
• China Travel Market Report 2023-2027
• India Travel Market Report 2023-2027
• Japan Travel Market Report 2023-2027
• Northeast Asia Travel Market Report 2023-2027
• Southeast Asia Travel Market Report 2023-2027

China's travel market experienced a dramatic 59% resurgence in 2023 after three years of pandemic-induced isolation, igniting a wave of domestic travel and digital booking growth. Boasting one of the highest mobile-first online penetration rates, this channel split will continue influencing market-unique technological developments and adaptations. Despite the rapid rebound, the market faces ongoing challenges, including broader economic concerns and a slower recovery in outbound travel. As China reintegrates into global travel networks, some key segments like airline and rail are leading the charge, but the path to full recovery remains complex as travelers remain price-conscious in the face of remaining uncertainties.