Eastern Europe Travel Market Report 2023-2027

Summary

Recovery post-pandemic in Eastern Europe exhibited fairly strong growth in both online and mobile bookings, driven by advancements in digital technology and strategic investments by travel suppliers. Despite geopolitical challenges, such as the ongoing conflict in Ukraine and sanctions on Russia, the region's travel industry shows resilience, supported by government aid and a surge in domestic tourism. Individual market growth will vary, and further advances will diverge. The analysis highlights the potential for continued expansion, particularly in the hotel and airline sectors, projecting steady growth through 2027.

The Eastern European travel market includes several key country markets: Russia, Poland, Bulgaria, Czechia (a.k.a. Czech Republic), Greece, Hungary, Romania and the Baltic Region. This report provides market sizing, projections and key segment analysis for the Eastern Europe travel industry through 2027.