Europe Travel Market Data Sheet 2023-2027

Summary

Travel demand remained quite strong for the European market in 2023. Moving beyond the COVID crisis, the market refocused on meeting expanding consumer demand amidst escalating prices. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings, outperforming previous projections. However, persistent inflation and economic uncertainties present continuous challenges, poised to influence growth trajectory significantly. Meanwhile, the embrace of technological innovations and sustainability measures is accelerating and will profoundly impact the European travel landscape in the years ahead.

This data sheet provides comprehensive market sizing and projections for the Europe travel industry (France, Germany, Italy, Scandinavia, Spain and the U.K.) from 2021-2027, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Europe Travel Market Report 2023-2027.