Germany Travel Market Report 2023-2027
- Published:
- April 2024
- Research Type:
- Report
- Figures:
- 30
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
- Regions:
- Europe
Summary
Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in gross bookings reaching €68 billion, signaling a full recovery to pre-pandemic levels. Online transactions continued to dominate, driven by robust growth across all travel segments and a significant shift towards direct online sales by suppliers. Mobile bookings also made substantial strides, constituting 37% of the online market, underscoring the growing ubiquity of smartphones even among the older demographic. The healthy performance extended to various sectors, benefiting from normalized travel patterns. This resurgence marks a pivotal era of digital transformation and re-stabilization in the German travel industry, set against a backdrop of ongoing challenges like inflation and sector-specific strikes.
This report provides a comprehensive view of the Germany travel market including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.
The Germany Travel Market Report 2023-2027 is part of Phocuswright’s Europe Travel Market Report 2023-2027 series, which features six key countries/regions as well as a regional overview.
With the single purchase of the series, the following reports are automatically included at no additional cost:
