Japan Travel Market Data Sheet 2023-2027

Summary

Japan's travel market experienced a remarkable rebound in 2023, with gross bookings soaring 36% to $85.1 billion, far exceeding expectations. This growth, driven by the reopening of international borders, government incentives, and a favorable exchange rate, brought inbound tourism close to pre-pandemic levels while also boosting domestic travel. Looking ahead, Japan aims to solidify its position as a global tourism powerhouse by targeting high-spending visitors, leveraging infrastructure investments, and enhancing rural and luxury travel experiences.

This data sheet provides quick and easy access to updated Japan travel market sizing data and projections from 2019-2026, including online and total markets, segments and major distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Japan Travel Market Report 2023-2027.