Report Japan Travel Market Report 2023-2027

Japan Travel Market Report 2023-2027

Published:
January 2025
Research Type:
Report
Figures:
27
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail
Regions:
Asia Pacific
US$795

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Summary

Japan's travel market experienced a remarkable rebound in 2023, with gross bookings soaring 36% to $85.1 billion, far exceeding expectations. This growth, driven by the reopening of international borders, government incentives, and a favorable exchange rate, brought inbound tourism close to pre-pandemic levels while also boosting domestic travel. Looking ahead, Japan aims to solidify its position as a global tourism powerhouse by targeting high-spending visitors, leveraging infrastructure investments, and enhancing rural and luxury travel experiences.

Phocuswright’s Japan Travel Market Report 2023-2027 provides a comprehensive view of the Japanese travel market, including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

This report is part of the Asia Pacific Travel Market Report 2023-2027 series, which includes all of the following publications (available now or publishing soon): 

Analysts
Coney Dongre
Coney Dongre
Norio Shikata
Norio Shikata